Brand Identity for Sagetopia

Roles
Design Research
Branding
Print Deliverables

Credit
Creative Direction: Sung Hee Kim

Sagetopia, a Graphic Design and Marketing firm located in Leesburg, Virginia, needed a new brand identity to unify their website, marketing materials and sales presentations. While simultaneously juggling other client projects, I had the privilege to take on the firm's brand development project.

Visit sagetopia.com to view logos and branding in action.

To encapsulate Sagetopia's essence I drew inspiration from sage inspired logo and sage green color. I have also explored intricate and delightful geometric shapes and various shades of green colors to visually reflect Sagetopia's missions –

“To create, innovate and collaborate.”

Given Sagetopia's diverse clients and wide range of projects, I decided to incorporate cropped images of the firm's prestigious works. This colorful mosaic pieces not only added a delightfulness to the branding but also showcased diverse portfolio and achievements.